Luxury Outlook 2023
An ambitious exploration into high-end residential markets across the globe.
Lena Koropey, Founder of Gramercy Protocol, is a Licensed Real Estate Salesperson with Daniel Gale Sotheby's International Realty. Lena brings over twenty years of experience in marketing communications, brand management, and public relations, having worked with the world’s most prestigious luxury brands. As a real estate investor and entrepreneur, Lena has a proven track record of exceptional returns. She attributes her success to three things: an ability to build trusting relationships with buyers and sellers, a knack for identifying market trends and properties with growth potential, and a keen eye for design. Lena is the industry go-to for high quality product, helping her clients maximize their real estate investments.
Upon earning her MBA with honors from Business School Lausanne, Lena founded Gramercy Protocol, a New York-based business etiquette consultancy specializing in interpersonal communications skills training for Fortune 100 companies and entrepreneurs, representing some of the world’s most respected brands. She has coached senior executives, sales teams and company spokespeople in a variety of industries and global markets. Her clients include Louis Vuitton, and Daimler, among others.
Recognized globally as a business etiquette expert, Lena is a trusted advisor for media outlets. She has been featured in print and on television and radio forForbes,USA TODAY,andTIME,among others.
Lena’s business background and knowledge of the luxury sector, international protocol, travel, fashion, and design give her a unique perspective on the global real estate industry. In addition to working with her clients, Lena was an Associate Professor at Business School Lausanne in Switzerland for seven years where she taught in the MBA and Executive MBA programs. Lena is also on the faculty at Parsons School of Design in New York in the Master of Science program in Strategic Design and Management.
Previously, Lena worked at Mercedes-Benz corporate headquarters on the product and technology PR team where she was responsible for new vehicle launches. While at Voss water, Lena managed marketing and sales programs for domestic and international markets. She directed creative for the brand and helped launch the Voss Foundation as a corporate social responsibility initiative dedicated to providing access to clean water in Sub-Saharan Africa.
Lena holds a bachelor’s degree in Spanish and political science from Rutgers College. She studied fashion marketing and design at Parsons and negotiation at Harvard Law School and earned her MBA, cum laude, in global business management from Business School Lausanne.
Whether buying, selling, renting, or building, Lena is passionate about helping her clients achieve their dreams.
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