Valerie Forbes is the Director of Broker Relationships & Rentals for Aspen Snowmass Sotheby’s International Realty. As the administrative leader for the rental division, Valerie has helped to grow rental sales to over $42 million in 2022. Through new software systems, attention to detail, and a focus on marketing, she continues to help brokers succeed in the rental business.
In her expanded role of Broker Relationships and Referrals, she works to connect our brokers with other Sotheby's brokers in the network through cross marketing, networking and Sotheby's global events.
Her career exhibits an extensive background in luxury hospitality including the prestigious hotel chains of St. Regis and Auberge. Valerie grew up in Grand Rapids, Michigan, attended college in Pittsburgh and then moved to North Carolina for the next 10 years. Her first post-college experience was working for Pinehurst Resort during the 1999 US Open Golf Championship.
In 2009 Valerie and her husband moved to Aspen like everyone else “for the season” and have since started their family here. She brings knowledge of our local government systems from her time working with the City of Aspen. She also served on the board of the Aspen Pitkin County Housing Authority and most recently the Short-Term Rental policy committee.
When not at the office, Valerie and her family enjoy travelling. Some of their favorite regional visits include Moab, Santa Fe and remote mountain hikes around the Roaring Fork Valley. She’s an active supporter of Habitat for Humanity and a Veterati mentor.